Graphic IdentityPlvs Oultre
The city of Binche is not only associated with its carnival. It also has a rich history that has shaped it over the centuries. The logo was designed using the city shield, as a reminder of the city’s prestigious past. The challenge for this new branding was to keep the heritage of the brewery while bringing a touch of modernity in order to be fashionable today.That’s why the association of a Serif and a Sans Serif typeface was the most appropriate solution. Being a traditional brewery, La Binchoise needed an emblem that reflects the soul and know-how of the brewery, as well as its authenticity. The symbols of brewers – the mash rake, paddle and oak barrels (specific to the Binchoise beer) – had to be present in the logo.